Research & insights
Research on AI discovery,
with the work shown.
Brand teardowns, practical guides, and notes on what we're learning about AEO. We separate what we observed from what we think a business should test next.
What we would do if hired
Independent analyses of real brands, with observations and proposed actions. These are research examples, not client results.
If We Were Tasked With Improving Material Kitchen's AEO, Here's What We'd Do
Material Kitchen appeared in 10 of 20 kitchen-tool recommendation runs. Here is the evidence-led AEO plan we would use to strengthen its authority.
Read the analysis →Independent brand teardownIf We Were Tasked With Improving Tower 28's AEO, Here's What We'd Do
Tower 28 appeared in 4 of 20 sensitive-skin recommendation runs. Here is the evidence-led AEO plan we would use to widen its visibility.
Read the analysis →Independent brand teardownIf We Were Tasked With Improving Our Place's AEO, Here's What We'd Do
Our Place appeared in 13 of 20 cookware recommendation runs. Here is the evidence-led AEO plan we would use to strengthen its visibility.
Read the analysis →All research
If We Were Tasked With Improving Material Kitchen's AEO, Here's What We'd Do
Material Kitchen appeared in 10 of 20 kitchen-tool recommendation runs. Here is the evidence-led AEO plan we would use to strengthen its authority.
· Agenquest ResearchBrand teardownsIf We Were Tasked With Improving Tower 28's AEO, Here's What We'd Do
Tower 28 appeared in 4 of 20 sensitive-skin recommendation runs. Here is the evidence-led AEO plan we would use to widen its visibility.
· Agenquest ResearchBrand teardownsIf We Were Tasked With Improving Our Place's AEO, Here's What We'd Do
Our Place appeared in 13 of 20 cookware recommendation runs. Here is the evidence-led AEO plan we would use to strengthen its visibility.
· Agenquest ResearchPractical guidesIs AEO Important for an Enterprise?
Enterprise AEO should be a governed cross-functional capability with central standards, federated execution, risk tiers, and portfolio-level measurement.
· Agenquest ResearchPractical guidesIs AEO Important for a Mid-Market Company?
Mid-market companies are strong candidates for a controlled AEO program when they have valuable buyer journeys, public proof, and capacity to fix measured gaps.
· Agenquest ResearchPractical guidesIs AEO Important for a Small Company?
Small companies should build clear public evidence and run a narrow AEO test only when AI could influence a valuable buyer decision. Use this guide.
· Agenquest ResearchPractical guidesWhen Is a Company Too Early for AEO?
A company is too early for specialized AEO when it lacks a valuable buyer question, stable facts, public evidence, an owner, or a measurable next step.
· Agenquest ResearchPractical guidesWhere Should AEO Sit in the Marketing Strategy?
AEO should connect SEO, content, PR, reviews, product marketing, and analytics. Use this map to place the work without creating another silo.
· Agenquest ResearchPractical guidesShould AEO Come From the SEO, Content, Communications, or Growth Budget?
Fund AEO diagnosis centrally, then charge execution to the team that owns the verified gap. Use this model to choose what the work should displace.
· Agenquest ResearchPractical guidesWho Should Own AEO Inside a Company?
Assign AEO to the owner of the main visibility bottleneck, with one accountable lead and shared execution across search, content, PR, and analytics.
· Agenquest ResearchResearch notesAre Mentions, Citations, Recommendations, and Referrals the Same Metric?
Define AI mentions, citations, recommendations, and referrals correctly. Use this metric dictionary to avoid misleading AEO scores and claims in reporting.
· Agenquest ResearchPractical guidesHow to Build a Realistic Buyer-Question Prompt Panel
Build a realistic AI visibility prompt panel from buyer journeys, not keyword variants. Use this repeatable method, template, and bias check for your audit.
· Agenquest ResearchResearch notesWhy Did Ramp Come First in Every Run When Brex Appeared Every Time?
Ramp and Brex appeared in all 20 ChatGPT runs, but Ramp came first every time. See the prompts, cited sources, independent evidence, and limits for marketers.
· Agenquest ResearchResearch notesWhy Did the Prompt Change Which Brand Came First: Webflow vs Framer?
Webflow and Framer tied across 20 ChatGPT runs, but buyer context changed which came first. See the prompts, cited sources, outside evidence, and limits.
· Agenquest ResearchPractical guidesIs AEO Just SEO? Where the Work Overlaps and Where It Does Not
Is AEO just SEO? See where the work overlaps, what AI visibility adds, and how marketing leaders should organize it without creating a new silo in practice.
· Agenquest ResearchPractical guidesWhat Is AEO? A Working Definition Based on Observable AI Behavior
What is AEO? Use this evidence-led definition to separate observable AI visibility work from SEO overlap, speculation, and unsupported promises today.
· Agenquest ResearchResearch notesHow AI Engines Decide Which Brands to Recommend
ChatGPT, Perplexity, and Google AI Overviews each assemble product recommendations differently. Here is what the evidence says about where each engine looks, and what that means for your brand.
· Agenquest ResearchPractical guidesWhat Is Answer Engine Optimization (AEO)? A Plain-English Guide for Consumer Brands
AEO is the practice of making your brand visible and recommended inside AI-generated answers. What it is, how it differs from SEO, and why it matters for D2C brands right now.
· Agenquest Research